ACCOMODATION

We have agreement with the best hotels and cottages across Chile, from north to south for you to enjoy your vacation in Chile with all the comfort you deserve. RENT A CAR Our rent a car service has special rates, extensive coverage, monthly rents, maintenance of the fleet by qualified staff and personalized service.

LAKES AND RIVERS

In southern Chile, the Lakes area is characterized by mild weather in summer, a landscape of gorgeous hills and a large number of rivers, volcanoes and lakes. In Pucón on the shores of Villarrica Lake and the surrounding area, you can go rafting on Trancura river, climbing to the crater of Villarrica volcano, through the hot springs, fishing in rivers, sightseeing at national parks (Huerquehue and Villarrica) and international sports competitions.

Towards the south, other lakes: Calafquén Panguipulli Riñihue, Pirihueico, Ranco, Puyehue. The last one shares its name with a national park that is home to a flora and a typical fauna with the vegetation that characterizes the southern Chile: Valdivian forest. Further south, on the shores of Lake Llanquihue, the resorts of Puerto Varas and Frutillar are the center of tourist activities in the Tenth Region.

From them you can have access to places like Vicente Perez Rosales National Park, visit Petrohué Falls and have a privileged view of the perfect cone of Osorno volcano, or the capricious.summit of the Puntiagudo Volcano. A special mention deserves the possibility of crossing the Andean lakes Todos los Santos (Chile), and Nahuelhuapi Frías (San Carlos de Bariloche, Argentina).

VOLCANOES

A new destination for travelers who want new experiences is the phenomenon of volcanic tourism, since many tourists from around the world are looking for places where there are active volcanoes.

After the Cordillera de los Andes, Chile offers a tempting option for adventurous people: 18 kilometers from Pucón, the tourist park, scientific and ecological Volcanic Caves on the northern slopes of Villarrica volcano, provides the possibility to not only see this mountain, but also to visit the Volcano House, where an exhibition of photographs and objects related to the eruptions of lava.

Also, for those who dare to double the bet, there is the eruptive plume simulator and an impressive suspension bridge, from where you can see the Cañadón and the Black Forest. Its lava tunnel, pursued by those who want to know the different types of lava and minerals that are underground is added to the attractions. In addition to Villarrica, Chile has other craters as Calbuco (between southeast shore of Lake Llanquihue and Lago Chapo), the Thunderer (83 kilometers from Puerto Montt), Osorno (National Park Vicente Perez Rosales), Puyehue (in the Caulle volcano), the Llaima (to 3,125 meters high), the Antillanca (in Osorno), the Palomo (with 4,850 meters above sea level) and Ojos del Salado (280 kilometers northeast of Copiapo), among many others .

GEYSERS

Surrounded by a stunning landscape and arid landscape, the Chileans geysers are geothermal field of volcanic origin, where water and steam erupt violently from the deeply earth.

They are located in more than 4 thousand meters above sea level, so that temperatures during the morning hours are very low and the jets emerge of boiling water.

The geysers are at their peak between 05:30 and 07:00 in the morning, when the height of the jets can easily reach 10 meters. There are natural hot springs near the geysers where you can enjoy a bath from northern to southern Chile .

Natural Monument El Morado

Located an hour and a half from Santiago, in the Cajón del Maipo (canyon of the river Maipo), this protected area encompasses the Rio Morales canyon and the adjoining hills, part of the Andes mountain range.

Due to the climatic conditions the park is closed between May and September. The best months for visiting, whether for daytrips or longer camping trips, are between December and March. Of the hills which surround the canyon, El Morado is the highest at 5,060 m (16,596 ft) above sea level, and you simply cannot miss it. It dominates the landscape of the park. The fauna of the reserve is rich in bird species, some of the most notable are the large hummingbirds, the cometocino and the austral thrush. The flora is composed mainly of Andean hard-leaf thickets, but in the lower areas of the park there is also the mountain olive, the white herb and the green foxtail plant, among others.

Some of the more spectacular places in the park are the El Morado lagoon and the San Francisco glacier. A trail leads to both of these areas, taking approximately 2 hours to hike

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Embalse El Yeso Reservoir

Embalse El Yeso is a reservoir located in the Andes, in the Santiago Metropolitan Region, Chile. It is formed by the damming of Yeso River, part of Maipo River basin. The reservoir has a capacity of 250,000,000 m³ and is the main source for the public supply of drinking water for all the Metropolitan Region.

The damming was built ten years ago being inaugurated in 1964.
To reach the lake you should take the route that connects Puente Alto to San José de Maipo town and go straight on up to the 75th kilometer where you will find a bifurcation that will lead you to the reservoir or to the natural monument El Morado. For 20 kilometers more the road follows the canyon of the Yeso river up to the authority station. After getting the license it is possible to reach the lake.
Its turquoise waters are suitable for fishing and windsurfing.In the winter the acces is blocked due to strong blizzards.

Get to know this awesome and very beautiful place where you and your family will love the landscape.

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Valle Nevado - the largest ski resort in Latin America.

Valle Nevado is a popular ski resort located 46 kilometers east of Santiago, Chile.
Valle Nevado is one of South America's most modern ski resorts. It was founded in 1988 by French businessmen, who used European ski resorts in the Alps as models to follow.
With more than 800 hectares of skiable area and South America's only high-speed detachable quad, Valle Nevado is considered one of the most modern ski resorts in South America. Consistent upgrades and investments have extended runs and resulted in a large and varied terrain park with a number of features. Heliskiing is also offered. In 2005, the resort hosted the World Snowboarding Championships. The resort was also featured in the Xbox 360 videogame Amped 3.
The ski season in Valle Nevado starts in June and ends in October, conditions permitting. Within much of this period you can enjoy fresh powder. High season rates starts approximately after the fourth week in July.

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SKI RESORTS

Come skiing with your family in our ancient mountains and have the pleasure of the snow in your hands. During a full week of seven days or a mini four-day week, you can visit the ski resorts as well as the possibility of mountain hiking in winter and summer. The service staff at the ski resorts is characterized by delivering warm and cozy spaces to visitors since their arrival. Each passenger will have a custom table to eat at restaurants every day of their stay, being attended by the same servers, creating a sense of familiarity with the passengers. These are the ski resorts near Santiago:

• VALLE NEVADO
• EL COLORADO
• LA PARVA
• FARELLONES
• PORTILLO

CHILLÁN SPRINGS

Considered by many people as one of the best spas in the country, Termas de Chillán are located at 1600 meters above sea level and thermal activity combined with a modern ski resort, which features 28 tracks carefully arranged, with a total of 35 km prepared to enjoy the full extent of this exciting sport and a potential of 10,000 hectares of skiable terrain. Through nine lifts (1 triple chair, 3 double chairs and 5 tows) you can access each one of the tracks, from where you will appreciate the vertical 1,100 m drop provided with an extensive 13 km long track called Las Tres Marias, the longest in South America, which holds fascinating virgin snow and is inserted between native forests of ancient trees.

CONCHA Y TORO VINEYARD

In 1883 Melchor Concha y Toro started out in the wine business when he decided to plant grapes in the Rio Maipo Valley. He brought in French strains from Bordeaux region and hired Monsieur Labouchere, a French oenologist. From this project Concha y Toro vineyard was born.
He built a farm in Pirque in 1875 to live with his wife Emiliana Subercaseaux. The farm, wirh Chilean and French rural architectural style highlights for its large garden.

Ticket, private transportation, a gift glass, vineyard sightseeing and wine tasting included.

Take our touristic packages offers.

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VINEYARDS

Distributed mostly in the central region, our vineyards have achieved global fame and prestige for the quality of their wines and strains. Through wine routes, you can visit vineyards such as Concha y Toro, Viña Errazuriz and Viña Cousino Macul Undurraga, just to name some. The privileged climate and terrain of Santiago valleys, Aconcagua and Cachapoal have allowed a large number of vineyards of different sizes to produce wines with international prestige and export quality.

When to go:

Santiago vineyards can be visited at any time of year because of a Mediterranean climate in the central valleys and in Santiago with an average temperature of 14 ° Celsius. We recommend visiting the area especially in spring, ie from September to November, or during the fall harvest, between February and April.
From March to April the attractions are enhanced by the harvest festival, in which mostly wine are tasted as part of the celebrations. Try the pleasure of tasting the best wines in the world in the vineyards. Enjoy the Wine Route with fascinating activities like flying over the Valley, horse riding and trekking through beautiful trails. These are the best vineyards to visit .

• CONCHA Y TORO
• UNDURRAGA
• STA. HELENA
• STA. CAROLINA
• COUSINO MACUL

SANTIAGO CITY TOUR

The city of Santiago is one of the safest and most modern cities in Latin America. It is recognized worldwide for its sustainable development and economic stability and social policy. In recent years, Chile's national capital have flourished in several sectors. Many natural resources that surround it and its various cultural activities, art and cuisine make it the choice for domestic and foreign tourists when taking a trip across the country.

A great way to start the trip is through the traditional guided city tour that takes visitors through the major public infrastructure. It usually begins at the hotel and goes to the very heart of the city. Our drivers will take you to see the country's capital in a charming and cultural city tour .

Here are some trips to be undertaken:

• CENTRAL MARKET
• PALACIO DE LA MONEDA
• CERRO SAN CRISTOBAL
• CERRO SANTA LUCÍA
• HANDCRAFT FAIRS
• MALL PARQUE ARAUCO
• ALTO DE LAS CONDES Y BELLAVISTA NEIGHBOURHOODS
• CATHEDRAL
• COUSIÑO PALACE AND OLD DOWNTOWN
• CAMINO EL CONDOR, a beautiful panoramic view from the top of the city.

VIÑA DEL MAR

Viña del Mar is the undoubtedly the tourist capital of Chile and an essential reference point, the most important destination of the whole America. This city, always charming and welcoming, is in constant process of growth and innovation in hotel infrastructure, food, trade and tourism. Viña del Mar invites you to tour the streets, learn their secrets and enjoy their events all the year long. Have a small space of New York right next to you. A garden city where you can appreciate the city on horseback, visit the famous flower clock with birds flying around, visit charming palaces and the Grand Casino, not mentioning the castle.

VALPARAISO

Valparaiso port city is located on the southwest coast of South America (central Chile), in latitude 33 º 01 'South and longitude 71 º 38 ' W, 120 km northwest of Santiago de Chile (capital). It is a hidden gem in Latin America. A port steeped in history and nostalgia, urban and architectural curiosity, a city that was never founded. Valparaiso is a natural bay surrounded by an Andean-type mountain that bathes its surroundings into the sea and turn it into an amphitheater overlooking the Pacific. World Heritage City, parent of the legislature, where one of the houses of Pablo Neruda is located in. In a boat ride we will have the opportunity to visit the most important spring in Chile, with warships and sea lions.

ACONCAGUA

The Aconcagua is a mountain in the Cordillera de los Andes, located in the Province of Mendoza in the west-central Argentina. It is the highest peak in Argentina and the highest in America and Asia overseas. Come to climb the 2nd highest mountain in the world and have an unforgettable trip. The practice of outdoor activities is one of the main benefits of the Great Valley of Aconcagua. Generous land of fields and mountains, sunshine and fresh air, bare rock and wild vegetation, permafrost and snow virgin was reached late sixteenth century Incan groups, seduced by the beautiful plains, giving life to a village that soon became the happiest and most active people in the region. The mitimaes call it "village where the sun sets", while others call it "Valley of Chile". Each group that arrived in the Inca Valley gave it different names, all of them regarding to the place where the sun sets, some of these names were Conconcagua, Canconcagua, Concahua and Aconcagua, which was the one that stayed. In the same way it was called "the river that irrigates today".

In several parts of the valley very festive activities such as threshing mare loose, taming of horses, the rodeo have been recovered.

Similarly it runs religious festivals of the Virgin of Andacollo in San Felipe, the Virgin of the Snows in Calle Larga, Santa Filomena in Santa Maria and San Francisco in the town of Curimón.

Also noteworthy museums hold valuable species from colonial times located in Los Andes, Curimón, Putaendo and San Felipe.

For lovers of mountaineering and outdoor activities, this area provides an important natural heritage.

It has over 35 peaks ranging from 1200-6110 meters above sea level, giving rise to countless broken down where more than 20 streams that empty their waters into 4 lakes and 8 rivers, which irrigates five inland valleys and mountain ranges run through seven mountains.

In the heart of Valle de Aconcagua there is a place of special attraction called the Cypress Mountain Range, located in the foothills of the mountain range Bellavista.

The site is part of a project, supported and subsidized by the United Nations Programme for Development, whose aim is to study the current status of Cypress Mountain located more than 2000 m, in order to conserve it.

The highlands of Cypress are accessible by bicycle mountain bike, on foot or by four-wheel drive vehicles up to the picnic area.

Then you have to walk or climb on horseback the slopes of the gorge, rich in native species such as central quillayes, maitenes, peumos, plus an abundance of birds.

In the near point, where two slopes and the trail tends to disappear, it appears to the visitor the first cypress, which kicks off the other trees of this unique species.

This tour is done during the day, and the best times to visit are fall, winter (with snow-covered ground) and spring as summer heat and water shortages make it difficult to trip.

It should be noted that the site has a picnic area and camping is also a very good choice.

Climbing the hills Tabaco and Bellavista, we can enjoy a wonderful view of the river basin and Aconcagua Valley .

THE WINE TRAIN AND COLCHAGUA VALLEY

The Colchagua Valley is 130 kilometers away from Santiago, an important wine region with 19 860 hectares of vineyards considered for many winemakers like a paradise. Fine strains as Cabernet Sauvignon, Merlot and Carmenere red wine and Chardonnay, Semillon and Sauvignon Blanc are produced here.


We will know more deeply the process of wine bisquuertt Viu Manent, montgrass or stamped and visit the Colchagua Museum one of the most prominent of the country.

Wine Train, a journey back in time mixes culture with Chilean traditions and the fascinating world of wine.

The tour begins in San Fernando straight to Colchagua Valley, one of the most prosperous valleys for the production of wine and one of the best preserved of the Chilean countryside.

We invite you to discover and enjoy yourself with the Chilean culture .

RAFTING

One of the most exciting ways to explore the beauty of the Chilean Andes is by rafting down rivers. Besides the natural beauty and delicious wines, Chile is one of the most famous countries in the world for its abundant and spectacular rivers. The rafts are built and designed for professional and have modern, safe equipments. Each raft is under control and supervision of a professional guide, and each passenger is equipped with life vests, helmets and special suits for water. The guides are trained to take beginners and teach you very quickly the necessary techniques and you will get surprised of how fast you can do it.

HIKING

Dare to live the experience of walking the trails of the Andes, feel the adrenaline in touching the wall of the mountains and appreciate our wonderful flora and fauna, in an perfect way for the adventurous travelers. Hiking is a physical activity which involves making crossings or routes for a natural environment with a recreational purpose. These routes are usually done on foot, by bicycle, on horseback, on skis or snowshoes, taking place in mountains, hills, woods, forests, coasts, deserts, caves, canyons, rivers, etc., and it may last from a few hours to several days, combining hiking with camping.

HORSEBACK RIDING

We invite you to join us on an unforgettable adventure in the magical Andes and throughout Chile. The guides and carriers will take you to the most spectacular, imaginable locations, beautiful valleys, lakes, springs, streams of pure water and crystal, carpets of flowers, condors and amazing mountains and snow covered volcanoes. Un unforgettable trip!.

CANOPY

The Chilean national parks are the backdrop for the practice of a sport that puts visitors in direct contact with nature. In fact, from the tops of the trees and across rivers, you will travel hundreds of meters, through a network of cables perfectly insured, routes that have been traced by expert staff with years of experience in mountain sports, each cable offers stunning views of the mountains and rivers. The visitor assured through professional harnesses, glides between trees in the middle of their habitat, the site manages to glimpse life of many species that inhabit the area, an exotic bird here, a strange cat in the following tree. We do not know what we can find, but everything is very exciting.

FISHING

Chile is a destination for lovers of fishing around the world. The miraculous nature is irresistible. The local geography has a huge variety of rivers, with characteristics, sizes and shapes that are wonderful habitat for various types of trout and salmon introduced almost 100 years ago in the country. This is the reason why Chile is considered one of the best areas to enjoy fishing.

The quality of the species, the purity of water and powerful nature that surrounds each fishing sector speak in silence for those who love this sport.

You can practice it from the Antofagasta region to the edge of Tierra del Fuego. However Patagonia is the one with a well-earned global fame for the practice of this art. Its waters have captivated anglers from around the world to cross the planet to be photographed with a piece and then release it in the river nominated in the category "catch and release".

Some species that normally are available in Chile are the rainbow trout, from the Central Zone to the south, the brown trout from the Region of Valparaiso to the Magallanes region, the coho salmon in rivers and lakes of the Los Lagos, Aysén and Magallanes regions and finally, if you're lucky, you can fish chinook, or king salmon, a real monster of the Chilean waters, which lives mainly in Patagonia and Tierra del Fuego .

Lonquimay: This is a commune with spectacular surroundings, offering a wide variety of opportunities to practice fishing.

Within a radius of 100 kilometers are several alternatives: Galletué lakes, Icalma Mariñanco, Jara and rivers Bío-Bío, Rahue, Polul and Lonquimay.

In early season, the imitation of streamers and nymphs are most effective.

Since mid-December onwards, dry flies come to front, which implies a more technical fishing that tests the knowledge and experience of the fisherman. At all times very strong fish try to escape.

There are several areas where wading requires no difficulty, however, to access the best fishing, it is necessary to use the catarraf, a comfortable boat that sails swiftly in the hard places. In these sectors the best parts are hiding. Lonquimay is located 156 km from Temuco, the route-Curacautín Lautaro and 186 kilometers down the road Curacautín Victoria. Both routes are fully paved until Lonquimay .

Valdivia: Folilco sector is ideal for fishing with dry flies and perfect for the classic fishing. The clear waters are very attractive for fishing wading. The rivers have constant hatching and large trouts, highly selective, but not easy to catch as many lures have seen over the years in the beds.

Maullín River: the only drain of Llanquihue Lake, in the heart of the Lakes' Region. Sometimes it is completely covered in its banks by vegetation, comprising forests of myrtle and other species of aquatic places. The river has a great population of healthy and competitive trouts, mainly brown trouts and a little fewer population of rainbow trouts. Sometimes you can also fish salmon or attractive farionelas. One of the great attractions of this river is the possibility of catching brown trophies without the need to travel to remote places. t is not uncommon to achieve 5 kilos fishes in the most deep river. Fishing is done mostly with large streamers and less with nymphs. Dry fly fishing can be done in the evening.

Coyhaique: The city of Coyhaique is surrounded by numerous bodies of water, most of them with excellent fishing. The fishing spots are in one hour traveling by the land.

Simpson River: Located in the Aysen area it is 40 kilometers long and is probably the best known place in the region. Internationally it is considered a true fishing paradise. Its population of brown and rainbow trout varies between 35 and 55 cm in size. The river is famous for its large hatches of caddis and mayflies. In the months of January, February and mid-March, you can see great comebacks of chinook salmon, and most of them exceed one meter in length.

Emperador Guillermo River: This river has an outrageous number of trout daily.

Ñireguao River: It has been rated by connoisseurs as "the best river for trout fishing in South America". The average size of trout is from 40 to 45 centimeters and it may even reach 60 or 70 centimeters .

Cisnes River: With over 80 miles long, it rises near the border with Argentina and empties into the Pacific Ocean. At the top there is an abundant population of brown trout. Chinook salmons come back to its waters in the months of February and March.

Paloma River: it rises in Desierto Lake and empties into Caro Lake. It has beautiful brown and rainbow trout, whose average size is between 35 and 55 centimeters.

Los Fiordos: It offers a fascinating fishing. In the area of Los Fiordos there are numerous rivers that flow into the sea where you can catch large rainbow trouts (they normally achieve 2 or 3 kilos). There are also beautiful farios.

Tierra del Fuego: The Rio Grande is considered the greatest river in the world to fish the migratory brown trout. Each year hundreds of anglers from around the world fill out the existing lodges on both sides of Chile and Argentina border. The river rises in the peat and also feeds the lakes Lynch, from Rivero and White rivers. It has a length of 220 kilometers and its waters are light brown transparent. The first half of the river runs through Chilean territory inside the huge Estancia Cameron.

GOLF

Throughout the whole vast territory of Chile you will find a wide variety of destinations and attractions to visit and enjoy in which you may find excellent hotels of all categories and all services necessary for you to have the best staying of all. After all in Chile you can make all kinds of activities, including sports, adventure tourism, cultural tourism, ecotourism, religious tourism, among others. Golf is one of the favorite activities of travelers in Chile and there are a lot of golf clubs and golf hotels where you can practice this sport as a professional.

THE WORLD'S LARGEST POOL - San Alfonso del Mar

An impressive artificial paradise. That's how those who have witnessed the great spectacle provided by the San Alfonso del Mar resort in Chile define it: a huge artificial lake that runs through the space between the hotel and the Pacific Ocean, and it has already been endorsed by the Guinness Book as the world´s largest pool. Its dimensions: over a mile long and 2.5 million liters of water, which is equivalent, in other words, an estimated 6,000 residential pools. Yes, unlike them, the Laguna de San Alfonso del Mar drink directly from the ocean: the surface is always an intense blue color. It is 2 hours from Santiago.

MUSEUMS

These are some museums in Santiago de Chile:

Museo Interactivo Mirador (MIM)
The MIM is the largest and most modern Chilean cultural entertaiment complex both for the quality of its contents, for his educational proposal based on the interactive participation of the visitor to each of the 330 exhibitions in the sciences, arts and nature.

Museo de Taxidermia y Ciencias
It has a collection of about 150 stuffed animals created by Nibaldo Reyes.

National Museum of Natural History
It was founded on September 14, 1830 by the French scholar Claude Gay, hired by the government of Chile for a complete study of Chile and to be a Cabinet of Natural History, which contains the main vegetable and mineral productions of the territory.

Museo Pedagógico de Chile
Specialized Library Science Education Museum has more than 40,000 books and texts on the philosophy of education, educational psychology, didactics and methodology of the subjects, anthropology, economics and sociology. It also has diaries, pamphlets and numerous conference papers and distinguished educators. Moreover, the Photographic Archives of the Museum has more than 6,000 images of the course of the Chilean education, organized and cataloged.

Museo Chileno de Arte Precolombino
The Museum house has a permanent exhibition called Pre-Columbian America in the Art and traveling exhibitions that change every year. The museum has a free guide service which can be requested by phone or email. It is opened from Tuesday to Sunday from 10a.m. to 6 p.m. and closes on Mondays.

La Chascona Museum
It is located around Cerro San Cristóbal on Calle Fernando Márquez de la Plata, 192 in Santiago. It was declared a National Monument in 1990. This house was the residence of the Chilean poet, Nobel Prize for Literature, Pablo Neruda. In 1955, Pablo Neruda and Matilde Urrutia chose this place to live. At the house there is a significant amount of books, paintings and other objects gathered throughout his life. Furthermore, this residence is home to the Neruda Foundation.

Museo Colonial de San Francisco
The museum has a collection of San Francisco´s life. There are 54 canvases painted in oils in Cuzco, between 1668 and 1684 according to figures provided by the same paintings, commissioned by the Franciscan convent in Santiago de Chile. It is the most valuable series of colonial art that exists in Chile and the best one preserved in South America.

National History Museum
The current headquarters of the museum is where it was the Palace of the Royal Court. It was built by the architect-engineer Juan José de Goycolea Zañartu. It has a neoclassical style in brick masonry. It began to be built in 1804 and was opened in 1808. It subsequently hosted the First National Congress (July 4, 1811), and the government house during the revolutionary period from 1812 to 1814, until General Mariano Osorio restored Spanish authority, and reinstated the Royal Court (from 1814 to 1817).

Museo de la Solidaridad Salvador Allende
It is located on calle Herrera with calle Compañía in Santiago. The aim of this museum is to present the collections of assets and memorials of the memorable President of the Republic of Chile, Salvador Allende.

CAJON DEL MAIPO

Cajon del Maipo is a narrowing of the Andean area located in the southeastern part of the Metropolitan Region, Chile. Corresponds to the upper basin of the Maipo River (about 900 m), which is encased by mountains and cliffs.The area also has a series of confluent rivers as the Volcan River, Gypsum and the Colorado River and other estuaries like San Gabriel, Manzanita, Coyanco, El Sauce, El Manzano and San Jose.

The main town is San José de Maipo, capital of the district that includes all the mountain range of the metropolitan area.

The people who live in the mountain are called La Obra, Las Vertientes (these ones courbanized with Santiago) El Canelo, El Manzano, Guayacán, San José de Maipo, El Melocotón, San Alfonso, El Ingenio, San Gabriel y Melosas, Los Maitenes, Alfalfal, El Romeral, Queltehues, El Volcán, Baños Morales and Lo Valdés .

RENT A CAR

Our rent a car service has special rates, extensive coverage, monthly rents, maintenance of the fleet by qualified staff and personalized service.